Role Overview

As a Content Marketing Executive at GTM Labs, you’ll build and execute content strategies that increase brand visibility, audience engagement, inbound opportunities, and overall business growth.

You’ll own the content lifecycle — from research and ideation to planning, creation, publishing, distribution, performance analysis, and optimisation. You’ll work across different platforms, formats, audiences, industries, and GTM Labs initiatives to create content that is relevant, engaging, and aligned with business objectives.

This role goes beyond simply creating and posting content. You’ll be expected to understand the audience, identify what works, experiment with different formats, learn from performance, and continuously improve the content strategy.

Key Responsibilities

Content Strategy & Planning

• Develop and execute content strategies aligned with GTM Labs’ brand, campaigns, products, services, and business objectives
• Create structured weekly and monthly content calendars across relevant platforms
• Research target audiences, industries, competitors, trends, and topics to identify valuable content opportunities
• Develop content themes, campaigns, series, and formats designed around specific objectives such as awareness, engagement, community growth, inbound leads, or conversions
• Plan content around launches, campaigns, events, partnerships, announcements, and other business initiatives
• Continuously identify new content opportunities based on audience behaviour, market trends, and business priorities

Content Creation & Publishing

• Research, write, create, and publish different forms of content including social posts, carousels, threads, short-form videos, reels, blogs, articles, newsletters, guides, announcements, and other relevant formats
• Adapt content for different platforms while maintaining the appropriate tone, format, and audience context
• Create compelling hooks, captions, headlines, storytelling formats, CTAs, and other content elements
• Collaborate with designers, video editors, marketers, researchers, BD, and other teams to produce high-quality content
• Manage the complete content workflow from idea and briefing to creation, review, publishing, and distribution
• Repurpose existing content into multiple formats and platforms to maximise reach and content lifecycle
• Maintain consistency in brand voice, messaging, positioning, and communication