Roles & Responsibilities

As Co-Founder at GTM Labs, you will be accountable for the agency’s holistic success across all business fronts:

• Strategy & Execution
  • Architect and drive the entire GTM Labs growth strategy-including marketing, business development (BD), operations, and product/service delivery.
  • Set vision, own brand positioning, and oversee multi-channel marketing and BD execution.
  • Align marketing, sales, product, and operational workflows into a cohesive, scalable GTM plan.
• Operations & Team Leadership
  • Build, scale, and mentor a lean team spanning creative, marketing, sales, and operational roles.
  • Shape company culture, establish processes, and ensure high team performance.
  • Systematize operations to support scalable client delivery and world-class service.
• Business Development & Partnerships
  • Identify, prospect, and close high-value client and partnership opportunities.
  • Represent GTM Labs at industry events, in strategic calls, and with collaborators.
  • Unlock new verticals, markets, and revenue streams.
• Brand & Product Growth
  • Guide agency service and product development based on market trends and client feedback.
  • Lead impactful creative, digital, and growth campaigns that drive measurable business results.
  • Use analytics and experimentation to optimize all key business and marketing processes.

Ideal Candidate

You are:

• An entrepreneurial builder with 5-10 years of diverse experience spanning startups, agency, marketing, operations, and business development.
• A hands-on leader who combines creative hustle with operational rigor and measurable BD results.
• Excited to co-own, co-strategise, and execute-building long-term value, not just short-term wins.
• Passionate about scaling brands and companies from the ground up, with a strong founder’s mindset.

Work Culture

• Fully Remote - work from anywhere in the world.
• Flexible Hours - outcome-driven culture where you set your schedule and priorities.
• 5 Days/Week - sustainable, high-accountability approach for building and leading.
• Core Strategic Role - you co-build the business; this is true co-founder ownership, not a standard job.
• Part-Time/Consultant Start, Path to Full-Time or Equity Retention - adapt the engagement to mutual fit and evolving company needs.

Are you ready to co-build GTM Labs as a core founder, shaping every dimension of our growth?

Share your track record, a founder’s statement, or your vision for 0→1→100 creative agency scale. Let’s build, own, and win together!